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Posted in eco-friendly | Tagged eco fashion, eco fashion junkies,
enamore | No Comments »
designers
against aids - DAA
August 14, 2008 by ecofashionjunkies
as i told you at the beginning of the week, i met kirsten,
the founder of sense-organics, at the innatex. besides her
baby and women collection she also presented the DAA (designers
against aids) collection at her stand.
today it’s my turn to present DAA to you!
DAA was founded in 2004 by the non-profit organization beauty
without irony in order to raise awareness about aids in the
media and public, especially to young people in industrialised
countries.
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what
they do is the following: they basically go to famous and emerging
designers, musicians and other celebrities and ask them to design
prints for t-shirts, sweaters, bags, hoodies, condom boxes,
etc.
from there on, sense-organics takes care of the production of
the DAA collections, which are made of organic cotton in a fair
trade community in india.
you can find the cloths at H&M …25% of the sales value
from the collection goes to HIV/AIDS-prevention projects around
the world.
…here are a couple of artistis who already take part at
DAA: rihanna, chicks on speed, good charlotte, henrik vibskov,
jade jagger, justice, katharine hamnett, my chemical romance,
rufus wainwright, scissor sisters, the cardigans, tiga, timbaland,
justice and ziggy marley.
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