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designers against aids - DAA

August 14, 2008 by ecofashionjunkies

as i told you at the beginning of the week, i met kirsten, the founder of sense-organics, at the innatex. besides her baby and women collection she also presented the DAA (designers against aids) collection at her stand.

today it’s my turn to present DAA to you!

DAA was founded in 2004 by the non-profit organization beauty without irony in order to raise awareness about aids in the media and public, especially to young people in industrialised countries.


what they do is the following: they basically go to famous and emerging designers, musicians and other celebrities and ask them to design prints for t-shirts, sweaters, bags, hoodies, condom boxes, etc.

from there on, sense-organics takes care of the production of the DAA collections, which are made of organic cotton in a fair trade community in india.

you can find the cloths at H&M …25% of the sales value from the collection goes to HIV/AIDS-prevention projects around the world.

…here are a couple of artistis who already take part at DAA: rihanna, chicks on speed, good charlotte, henrik vibskov, jade jagger, justice, katharine hamnett, my chemical romance, rufus wainwright, scissor sisters, the cardigans, tiga, timbaland, justice and ziggy marley.

 
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